RE: Action

Yesterday I designed up to one of the most border communities, which I have participated in ... so far. Blippy.com lets you share your transactions with friends, acquaintances and strangers. This means that everything I buy on Amazon, Threadless, and iTunes will now be seen on my Blippy account . I had an American bank, I also wanted to link my Visa or Mastercard for the service. And also a few others - primarily American - services connected with such as Zappos, GoDaddy, Audible and Blockbuster and one can expect that more will follow as the site grows.

TechCrunch has made ​​a video with CEO Philip Kaplan, who explains what the service is about and why he thinks it's a good idea for a community. See it here: http://www.youtube.com/watch?v=SSibRDdKG04

Facebook tried real idea of Beacon . service was subjected to massive criticism and closed again in late 2009. In my eyes was the problem in the first place that people on Facebook were never asked if they would be with and that they had no control over the information that flowed between sites and other users. In the second instance can it discusses how much information people are willing to share. But although there have been some reactions to Facebook's recent changes to what information is private on Facebook, then it is my belief that it is not less information, which we are willing to share. Although Blippy just makes you think about privacy, I will not let this blog post about this issue further.

What is interesting is the relationship between transaction and the buyer and potential buyer.

Christopher Rolleyson writes in an article on the often interesting SocialMedia.biz that:

"Federated identity + social vil bli rapidly a mechanism for people to ask deres friends for input on buying beslutninger. It vil change how people buy. "

First Ordinary people's ratings and reviews has been one of the first steps towards services that offer social elements for the assessment of the product. We can in some cases be comfortable and get more valid information about a product or service when many people have submitted their assessment than when there was one expert's assessment. Similarly, Google's and Facebook's Friend Connect provide sites with products or services ability to distinguish between what close friends think and what the large amount of people have said.

Second Blippy makes product recommendations even more present. We do not evaluate everything we buy. And we do not tell about everything we use in our daily lives again and again. It is two sided: first promoted the specific product to friends. For my part, it applies if a new album has been released without my knowledge. It can also be true bargains for example. clothing. I do not fear that my close friends buying the exact same T-shirt on Threadless as I do. But they will certainly be inspired to buy a different product because of price. Second, services in which we organize our operations will be promoted. If I am interested in the product, so I know both how it can be bought and at what price.

Third When Jason Calacanis buying PacMan for your iPhone, then there will potentially be people who follow him, which goes out and does exactly the same. Buyer PacMan for the iPhone. Furthermore, it opens up marketing efforts in the form of sponsored purchase, because the penetration occurs through recognizable and trustworthy people - friends and influential or respected persons. It is not new, but it is more direct and easier than ever before.

4th The data I leave on Blippy are available to other people online. And businesses. These companies will be able to see me as a potential customer and may be able to find to market themselves directly to me. It might be very costly to market themselves to the individual, where the price for a product or service is low. But the company sells a product that requires fewer sales per month, to achieve a satisfactory performance, so it is perhaps interesting? More interesting, however, the problem of automation of the marketing of goods at a low price can be solved without it means that the consumer spammes with offers or feels his privacy invaded.

5th Being a service like Blippy, which has data on the user and to the products that are purchased can be a very profitable business. Not that my personal data be sold, but because they give information about buying patterns, geographic differences, trends, personal relations influence their structural development, etc., etc. It is not something reserved for Blippy and something I am particularly concerned about. We know today from supermarkets who make assessments on what goods and services which appear together in the merchant's shopping cart.

I am aware that my approach is too positive, carefree and naive. But I think decency about privacy can be a constraint to development. It's not a question of narcissism or to walk around in public without pants on. It is a matter of being aware of what data I leave where and to take control over it. Ultimately, my approach may leave as much information that I myself is an information overload? I say this based on the motto that if it looks as though no information about me is secret, then no information about me interesting. So far, one need not come. But I wish that others would think about is that the information can be found about me on the web is no different than those found for me in the physical world. The difference is perhaps how easily accessible they are.

What is the future for Blippy? We can expect that similar sites shoot up. Blippy already has 2,500 users and 10,000 waiting to be let into their beta version. I got my invite yesterday and has 20 invites back to where someone might want to try it. My account is here: http://www.blippy.com/scherz/

Our understanding of "privacy" and "public" is changing. In recent days it has been on several of my friends' lips because Facebook now allows me to see my friends' friends' pictures.

danah boyd gave a clear and interesting lecture at this year's 'Le Web', where she had addressed some interesting questions about privacy and accessibility. Approximately eight minutes into the lecture, she highlights the example of a girl who has killed his mother. The media attention is going on that the girl has a MySpace profile and get the girl to appear as "crazy". But as danah boyd looking for, the girl documented her mother's abuse over the years on his profile. And her friends defend the girl on MySpace.

danah boyd asking the relevant questions:

"What Happens When We having this massive amounts of visibility, but nobody is looking?"

And so begins she is a train of thought: "What we think about information that we can see online? What we think it means for information that is online? Just because something is publicly available does not mean that all people across time and place too look. "

She continues the questions "Who is looking? Why are they? And in what context they interpret what they see? ". She emphasizes that the observation is often those who have power over the observed. Parents, teachers, employers, government, businesses. These people feel they gain something by looking and believe they have a right to look. "If it's public, I'm Allowed two look".

But what if it is not only a right but also a duty?

The lecture is available here. It is 18 minutes short, and both analytical, sensitive and wise: http://www.ustream.tv/recorded/2836730 . I have been aware of it via http://thenumerati.net/index.cfm?postID=470 .

INTRODUCTION
As with trends, so we may already have seen tendencies to something develops. For example. ecology has been through several phases. Initially, sustainability was in itself a trend. Today it is how sustainability contextualise them. It was also to be online connected (social networks) a trend. In the future trend about how the behavior we have on social networks mingle with other online and offline activities. Forrester has also done a really good analysis of the times of the (social)

TREND: BUSINESS AS UNUSUAL
Sustainability has been and is still a trend. More than ever, a company must demonstrate good citizenship and community benefit. Companies must behave as transparent and be as open as people are on the web. The conversation must be cultivated to a greater extent rather than the traditional one-way communication (which belongs TV era to). And companies must expect that success comes through cooperation with the consumer rather than working with an us / them schism.

TREND: TRACK & ALARMS
Maybe you can look at it to lay track (tracking) and get alerts (alerts) as the new "search". On the one hand it is a way to manage our hunger for information. On the other hand, it saves time, we forget, to a lesser degree thing and it gives us a level of control.
An alarm can be used in such a way that it is not the consumer to find a particular product, but the product which the consumer finds the appropriate preferences.
Twitter and similar services can play a role in the upbringing and behavior of the users, while Augmented Reality adds a new dimension. Digg and delicious was probably some sort of tracking 1.0. Tracking 2.0 is on its way and an important part of the filter is necessary to succeed in the vast streams of information.

TREND: REAL TIME Review
As a result of the life people live in the moment together with the desire to express themselves about all things from his own perspective, the amount of ratings and comments for products will increase. The speed will be so rapid that we have access to information about our potential acquisitions, experiences, events and much more in the 'now' (not only in the morning). The Internet supports the individual consumer power and we are ready to use it (lots of individual cases). Why? Because it is easy and requires few resources.

TREND: MASS assemblies
Mass communication has matured and is the web's characteristics with them. From being one-way to be multi-way, technology provides us new opportunities to meet in a new level. The media has been foretold to save us away inside the home, leads us then to get out more. Why? Because social media primarily about other people. Life Streaming is becoming clearer, more widespread and open for questions to rethink privacy and control.
One of the technology which, r who has helped in developing the mobile phone and it will continue to be a bridge builder between being online and offline.
There will be more spontaneous, temporary meetings between strangers, groups or even a lot of common interests, hobbies, political preferences, a common good cause, and protests. And these mass gatherings will attract public attention. Another element that democratizing power.

TREND: MATURE materialism
The trend has been dubbed in English 'maturalisme'. Our lives are permeated by material things. But as people in a mature consumer society we no longer tolerate being treated like we were last decade uninformed, easily provoked, inexperienced consumers who opt for the golden middle.
The trend supports the conversation between consumer and company. Education of the consumer to maximize the yield of the product is a key to bond. Easiest and most difficult is it enough to create a platform for consumers to be able to help each other.
But it is clear that to overcome the mature consumer, so companies must be transparent and open, as the consumer himself.

TREND: ONLINE PROFILE MINING
Actually, the term in English MYning from the idea of ​​a 'me'. The super exciting here are issues related to ownership and profit on my online profile.
As consumers, we would like to publish our interest in buying. But who makes the mainstream for businesses to offer us exactly what we have said we are interested in?
The personal online profile has a value. It can be emotional in comparison with its own private surroundings and in relation to financial companies. There will be raised interesting questions in the next few years about the protection of profiles, data storage, legal handling in connection with the accident and death.

TREND: (f) Premium

Luxury is what you want it to be.

And thus the word 'fluksus', that is to be in motion. First, I define what I think is luxury. After claiming my authority to declare this. And finally I frames the right audience and get expressions back to it's true: It's bloody luxury!
It's about the uniqueness rather than the biggest and most expensive. Exclusivity may be the code word. It may be a limited location (which is outside the e-shop shall boundlessness). And it must be like to be transitory, so there is a time constraint, which increases the value of luxury. Time is not something you and I have plenty of that today?

TREND: INCORPORATED CHARITY
With the incorporated charity, I believe that a donation from the company is activated by the consumer's action with the company. Today companies create a social profile (Corporate Social Responsibility) to support a particular good cause - and the value must be added to the product (economic as well as image).
In the future we also expect that the consumer must choose what company to donate to. Social Vibe is an example. But when we're through phases and all companies offer donations, so the difference will lie in the value and identity that is in the individual donation. And who makes the easiest and most meaningful to the consumer in that situation the consumer is when the product or service acquired.

Sources and further reading: http://www.trendwatching.com/

Obama's use of the Internet as a platform to get closer to the voters was massive and in my eyes successful. His use of Youtube, Flickr, Facebook and Twitter is definitely approved. He presence gives an impression of accessibility and popular culture without compromising the role as world leader an American president must always carry with them.

See a few selected pictures here: http://mashable.com/2009/04/29/obama-flickr/

Youtube channels:
http://www.youtube.com/barackobama
http://www.youtube.com/whitehouse

Flickr:
http://www.flickr.com/photos/barackobamadotcom
http://www.flickr.com/photos/whitehouse

Facebook:
http://www.facebook.com/barackobama
http://www.facebook.com/group.php?gid=2231653698
http://www.facebook.com/WhiteHouse

Twitter:
http://twitter.com/barackobama
http://twitter.com/WhiteHouse

Dialogue is a good thing. But there must also acts on the table. And it comes. Discussed at the Open Goverment Initiative possibilities for how technology can help people get access to relevant information. Data.gov was launched in the spring and Sunlight Labs announced shortly after a competition to create applications for the interpretation of data as they become more accessible and understandable for the population.

In Denmark there is a way to go yet, though Lokke have both Flickr account is on Facebook and Twitter . A really good local idea is the unofficial channel Twitter Thing . Respect.

This year I have already been presented to several things beyond my comprehension.

One of them is Augmented Reality, where, for example. paper with the 3D image set against a webcam turns into a small wind farm in a natural landscape , where a little breath into the microphone causes them to rotate. And Layar, an Augmented Reality mobile browser can tell me about what I look at and tell me the data that now might be linked to this. See another video .

I have vacation. It means that I get cleaned up. Which brings me to another thing that has shaken my perception of opportunities in technology.
One of the things I've missed this spring is the Google Wave . I had only skimmed the news about what's in store for us even when it is launched to the public. Google Wave would be something with a new document production tool for multiple participants simultaneously. But it is much more than that.

This video presents the Google Wave of approx. 1 ½ hours. It was recorded at the Google I / O in May 2009 where Stephanie Hannon, Lars Rasmussen, Jens Rasmussen undergoes an early version of the Google Wave for approx. 4,000 developers.

Google Wave is open source, just as the brothers Rasmussen's previous generation Google Maps . This means that it is possible (and that is encouraged) to build applications / gadgets and use APIet for your own use of the Wave as a standalone or in an existing service.

There can be no doubt that Google Wave is distinguished by setting new standards in the Real Time Web. Google Wave changes the use of email, Instant Messaging improves, enhances the potential for image sharing, management of discussion groups, etc. etc.
Google Wave is primarily a communicative tool. It affects the publishing process by making me independent of services, platforms and distribution channels.

Wave uses drag-n-drop technology, which makes it look extremely easy out. But it also has many other features that are state of the art. For example, use their spellchecker Natural Language Processing to understand the syntax and word. There is already built an extension for Wave in the form of a "translator" (40 languages) and the translation is alive. Just like everything else, both the sender and receiver see what each other does.

The most inspiring to me is the possibility that more persons shall within a document simultaneously. At the same time can make a "play back" the changes that are made along the way, makes the product in my eyes are going far out of the box without losing the connection to reality. It is very impressive. But the way to add links and comment across services is superior to everything and everyone.

A while ago I read in Computer World on Opera, which was starting to expand their browser to a server. There is certainly some contexts here and something will happen with the way we are on the Internet within the next few years. When I'm at home privately, have started to use Flock 2.5 , which is a Firefox browser with social features. Features on Facebook and Twitter are really good. A Better Wordpress integration and an integration of Last.fm would make it even funnier. I do not know if Flock is going to do it for me. But then there's probably someone else who will.

Right now I read about SXSW in both music related news and media related news. This is one Texan festival that takes place for 22ende time and is about music, film and media. The festival offers both showcases, conferences and lots of MIngel. People are certainly there to draw attention to their project or just themselves, but - it seems - even to reflect and discuss trends in (music, film and media) culture. I would like to do if nothing else.

Recently I designed to Social Vibe , which is a community that connects sponsors with charity. The point is that I act as middleman and choose which charity I want to support with the sponsor's money. I can then create a note about on my website , facebook somewhere. In this way achieves both the sponsor and the good cause massive attention through the long tail. Not because of what I do, but because of the thousands do.

This morning I read about Charity Smackdown at Mashable .

Charity Smackdown 's about celebrities competing to collect the most money for their cause - and the winner is the many good things around.
It is not because it is novel. Mashable total 1.5 million kroner under Twestival last month and Oprah Winfrey have last year made ​​" The Big Give , "where people who were good at raising money and values, competed to be few others to be most generous in comparison to just what they chose to rally around.
But nevertheless I think it's fantastic concept. Recently I saw Hans Otto Bisgaard and son Jeppe Bisgaard be in "Who Wants to Be a Millionaire". Celebrities do not win money themselves, they should donate it to charity. And while they went out relatively early, so did they, nevertheless, to talk about Lasse Fund to suppose otherwise for daily living a completely unknown life? To have a patron is also a known phenomenon among aid organizations - in Denmark and the rest of the world.

Personally, I think Charity Smackdown could do well at the Roskilde Festival, Beat or Green Day concert for example. through mobile donations. For immediately, I believe that it does best in a context. A major advertising medium in the metro will not automatically enable people to participate and I doubt also on the TV without the big show will work optimally because it is the interaction among individuals, the competition element of Representatives, it is inspiring in itself and as always a question on volume.

At a time when users take control over brands and information flow on the Internet, it is important that companies enter the field and requires power back.
Through blogs, on sites with reviews and news, different forum or private websites spreading private consumers their opinions on products and their experiences in meeting with different companies.
A desire for advertisers to reach consumers directly. Can traditional media skipped by creating campaign sites, customer clubs (loyalty programs) or by being present on social networks (Facebook, Youtube or similar).

Advertiser's desire to be close to the user and the user's interest to influence the product can be assembled in "User-generated advertising."
The idea is not entirely new in the Danish context. A magazine from earlier this year published by the Institute for Futures writes the following about user-generated advertising:

"Apart from that it becomes easier to engage the user segment of young men, so is user-generated advertising also more authentic and credible. They have a high proliferation potential, they give good insight into the consumers and they can be used in the battle for talented employees. "

There are several examples of companies that have tried this type of marketing. Worldwide, among others: Chevrolet, Converse, Doritos, Dove, Heinz, NFL, Oreos, Mentos, Nesquick, Apollo Travel, Cocio, TDC.

With traditional marketing glasses, it is not without danger for companies to engage in this type of marketing. Beyond that users produce clips, they also have an interest in exposure. This means that they also put videos up elsewhere for maximum visibility. It is in this sense is not possible to talk about to take power over his fire back. However, the dialog is in progress.

In Norway there is a site solely dedicated to this. Take a look in the archives at makeme.no / lotto / previous_mission or see Lotto in Norway's own advertising on the front. It's a way to spread his message!

Small list of other sites from former or current "user-generated advertising" competitions.
Doritos - promotions.yahoo.com / Doritos /
Heinz - topthistv.com /
Nesquick - youtube.com / nesquikcontest (Youtube has more)
Oreos - nabiscoworld.com / oreo / jingle /
Dove - dovecreamoil.com / (see the winning video)
NFL - nfl.com / superad (running since 2006)
Cocio - found in Kickapps.com .

It's not a secret that Denmark is far behind developments in the mobile market. We are calling and texting. And that's it. Ok, take a handful of photos and a slightly smaller proportion use it as a media player. But the Internet, instant messaging and mobile applications are virtually unknown to all but a few professionally interested persons on the Computer World, communication forum, or the like.
Nor am I even with edge. And while I, along with the big Internet players waiting for the situation when the real breakthrough for using mobile phone for anything other than traditional call so takes mobile companies themselves affair.
A few weeks ago it was announced that Vodafone had acquired ZYB. http://zyb.com/
Yesterday, Nokia announced that the acquisition of Plazes http://www.plazes.com/ . Plazes locates you and your friends on a map using your computer or by sending a (free) SMS to plazes. The idea is really good, but I never really started to use the service a little over a year ago when I had created a profile http://plazes.com/users/38993 .
Nokia has previously bought Twango (file sharing), Loudeye (music) and Enpocket (mobile Adserving) and is slowly but surely started to rearm for the next trends. With Plazes has added dimensions of time and place for your mobile and your relationships. Interesting!

I got the news from PaidContent.org