RE: Action

Web Equity by Mike Blumenthal is licensed under the Creative Commons Attribution 3.0 Unported License . Based on work by www.blumenthals.com . Click on the picture to explain the individual elements.

Yesterday I designed up to one of the most border communities, which I have participated in ... so far. Blippy.com lets you share your transactions with friends, acquaintances and strangers. This means that everything I buy on Amazon, Threadless, and iTunes will now be seen on my Blippy account . I had an American bank, I also wanted to link my Visa or Mastercard for the service. And also a few others - primarily American - services connected with such as Zappos, GoDaddy, Audible and Blockbuster and one can expect that more will follow as the site grows.

TechCrunch has made ​​a video with CEO Philip Kaplan, who explains what the service is about and why he thinks it's a good idea for a community. See it here: http://www.youtube.com/watch?v=SSibRDdKG04

Facebook tried real idea of Beacon . service was subjected to massive criticism and closed again in late 2009. In my eyes was the problem in the first place that people on Facebook were never asked if they would be with and that they had no control over the information that flowed between sites and other users. In the second instance can it discusses how much information people are willing to share. But although there have been some reactions to Facebook's recent changes to what information is private on Facebook, then it is my belief that it is not less information, which we are willing to share. Although Blippy just makes you think about privacy, I will not let this blog post about this issue further.

What is interesting is the relationship between transaction and the buyer and potential buyer.

Christopher Rolleyson writes in an article on the often interesting SocialMedia.biz that:

"Federated identity + social vil bli rapidly a mechanism for people to ask deres friends for input on buying beslutninger. It vil change how people buy. "

First Ordinary people's ratings and reviews has been one of the first steps towards services that offer social elements for the assessment of the product. We can in some cases be comfortable and get more valid information about a product or service when many people have submitted their assessment than when there was one expert's assessment. Similarly, Google's and Facebook's Friend Connect provide sites with products or services ability to distinguish between what close friends think and what the large amount of people have said.

Second Blippy makes product recommendations even more present. We do not evaluate everything we buy. And we do not tell about everything we use in our daily lives again and again. It is two sided: first promoted the specific product to friends. For my part, it applies if a new album has been released without my knowledge. It can also be true bargains for example. clothing. I do not fear that my close friends buying the exact same T-shirt on Threadless as I do. But they will certainly be inspired to buy a different product because of price. Second, services in which we organize our operations will be promoted. If I am interested in the product, so I know both how it can be bought and at what price.

Third When Jason Calacanis buying PacMan for your iPhone, then there will potentially be people who follow him, which goes out and does exactly the same. Buyer PacMan for the iPhone. Furthermore, it opens up marketing efforts in the form of sponsored purchase, because the penetration occurs through recognizable and trustworthy people - friends and influential or respected persons. It is not new, but it is more direct and easier than ever before.

4th The data I leave on Blippy are available to other people online. And businesses. These companies will be able to see me as a potential customer and may be able to find to market themselves directly to me. It might be very costly to market themselves to the individual, where the price for a product or service is low. But the company sells a product that requires fewer sales per month, to achieve a satisfactory performance, so it is perhaps interesting? More interesting, however, the problem of automation of the marketing of goods at a low price can be solved without it means that the consumer spammes with offers or feels his privacy invaded.

5th Being a service like Blippy, which has data on the user and to the products that are purchased can be a very profitable business. Not that my personal data be sold, but because they give information about buying patterns, geographic differences, trends, personal relations influence their structural development, etc., etc. It is not something reserved for Blippy and something I am particularly concerned about. We know today from supermarkets who make assessments on what goods and services which appear together in the merchant's shopping cart.

I am aware that my approach is too positive, carefree and naive. But I think decency about privacy can be a constraint to development. It's not a question of narcissism or to walk around in public without pants on. It is a matter of being aware of what data I leave where and to take control over it. Ultimately, my approach may leave as much information that I myself is an information overload? I say this based on the motto that if it looks as though no information about me is secret, then no information about me interesting. So far, one need not come. But I wish that others would think about is that the information can be found about me on the web is no different than those found for me in the physical world. The difference is perhaps how easily accessible they are.

What is the future for Blippy? We can expect that similar sites shoot up. Blippy already has 2,500 users and 10,000 waiting to be let into their beta version. I got my invite yesterday and has 20 invites back to where someone might want to try it. My account is here: http://www.blippy.com/scherz/

INTRODUCTION
As with trends, so we may already have seen tendencies to something develops. For example. ecology has been through several phases. Initially, sustainability was in itself a trend. Today it is how sustainability contextualise them. It was also to be online connected (social networks) a trend. In the future trend about how the behavior we have on social networks mingle with other online and offline activities. Forrester has also done a really good analysis of the times of the (social)

TREND: BUSINESS AS UNUSUAL
Sustainability has been and is still a trend. More than ever, a company must demonstrate good citizenship and community benefit. Companies must behave as transparent and be as open as people are on the web. The conversation must be cultivated to a greater extent rather than the traditional one-way communication (which belongs TV era to). And companies must expect that success comes through cooperation with the consumer rather than working with an us / them schism.

TREND: TRACK & ALARMS
Maybe you can look at it to lay track (tracking) and get alerts (alerts) as the new "search". On the one hand it is a way to manage our hunger for information. On the other hand, it saves time, we forget, to a lesser degree thing and it gives us a level of control.
An alarm can be used in such a way that it is not the consumer to find a particular product, but the product which the consumer finds the appropriate preferences.
Twitter and similar services can play a role in the upbringing and behavior of the users, while Augmented Reality adds a new dimension. Digg and delicious was probably some sort of tracking 1.0. Tracking 2.0 is on its way and an important part of the filter is necessary to succeed in the vast streams of information.

TREND: REAL TIME Review
As a result of the life people live in the moment together with the desire to express themselves about all things from his own perspective, the amount of ratings and comments for products will increase. The speed will be so rapid that we have access to information about our potential acquisitions, experiences, events and much more in the 'now' (not only in the morning). The Internet supports the individual consumer power and we are ready to use it (lots of individual cases). Why? Because it is easy and requires few resources.

TREND: MASS assemblies
Mass communication has matured and is the web's characteristics with them. From being one-way to be multi-way, technology provides us new opportunities to meet in a new level. The media has been foretold to save us away inside the home, leads us then to get out more. Why? Because social media primarily about other people. Life Streaming is becoming clearer, more widespread and open for questions to rethink privacy and control.
One of the technology which, r who has helped in developing the mobile phone and it will continue to be a bridge builder between being online and offline.
There will be more spontaneous, temporary meetings between strangers, groups or even a lot of common interests, hobbies, political preferences, a common good cause, and protests. And these mass gatherings will attract public attention. Another element that democratizing power.

TREND: MATURE materialism
The trend has been dubbed in English 'maturalisme'. Our lives are permeated by material things. But as people in a mature consumer society we no longer tolerate being treated like we were last decade uninformed, easily provoked, inexperienced consumers who opt for the golden middle.
The trend supports the conversation between consumer and company. Education of the consumer to maximize the yield of the product is a key to bond. Easiest and most difficult is it enough to create a platform for consumers to be able to help each other.
But it is clear that to overcome the mature consumer, so companies must be transparent and open, as the consumer himself.

TREND: ONLINE PROFILE MINING
Actually, the term in English MYning from the idea of ​​a 'me'. The super exciting here are issues related to ownership and profit on my online profile.
As consumers, we would like to publish our interest in buying. But who makes the mainstream for businesses to offer us exactly what we have said we are interested in?
The personal online profile has a value. It can be emotional in comparison with its own private surroundings and in relation to financial companies. There will be raised interesting questions in the next few years about the protection of profiles, data storage, legal handling in connection with the accident and death.

TREND: (f) Premium

Luxury is what you want it to be.

And thus the word 'fluksus', that is to be in motion. First, I define what I think is luxury. After claiming my authority to declare this. And finally I frames the right audience and get expressions back to it's true: It's bloody luxury!
It's about the uniqueness rather than the biggest and most expensive. Exclusivity may be the code word. It may be a limited location (which is outside the e-shop shall boundlessness). And it must be like to be transitory, so there is a time constraint, which increases the value of luxury. Time is not something you and I have plenty of that today?

TREND: INCORPORATED CHARITY
With the incorporated charity, I believe that a donation from the company is activated by the consumer's action with the company. Today companies create a social profile (Corporate Social Responsibility) to support a particular good cause - and the value must be added to the product (economic as well as image).
In the future we also expect that the consumer must choose what company to donate to. Social Vibe is an example. But when we're through phases and all companies offer donations, so the difference will lie in the value and identity that is in the individual donation. And who makes the easiest and most meaningful to the consumer in that situation the consumer is when the product or service acquired.

Sources and further reading: http://www.trendwatching.com/