Trends in 2010 and
INTRODUCTION
As with trends, so we may already have seen tendencies to something develops. For example. ecology has been through several phases. Initially, sustainability was in itself a trend. Today it is how sustainability contextualise them. It was also to be online connected (social networks) a trend. In the future trend about how the behavior we have on social networks mingle with other online and offline activities. Forrester has also done a really good analysis of the times of the (social)
TREND: BUSINESS AS UNUSUAL
Sustainability has been and is still a trend. More than ever, a company must demonstrate good citizenship and community benefit. Companies must behave as transparent and be as open as people are on the web. The conversation must be cultivated to a greater extent rather than the traditional one-way communication (which belongs TV era to). And companies must expect that success comes through cooperation with the consumer rather than working with an us / them schism.
TREND: TRACK & ALARMS
Maybe you can look at it to lay track (tracking) and get alerts (alerts) as the new "search". On the one hand it is a way to manage our hunger for information. On the other hand, it saves time, we forget, to a lesser degree thing and it gives us a level of control.
An alarm can be used in such a way that it is not the consumer to find a particular product, but the product which the consumer finds the appropriate preferences.
Twitter and similar services can play a role in the upbringing and behavior of the users, while Augmented Reality adds a new dimension. Digg and delicious was probably some sort of tracking 1.0. Tracking 2.0 is on its way and an important part of the filter is necessary to succeed in the vast streams of information.
TREND: REAL TIME Review
As a result of the life people live in the moment together with the desire to express themselves about all things from his own perspective, the amount of ratings and comments for products will increase. The speed will be so rapid that we have access to information about our potential acquisitions, experiences, events and much more in the 'now' (not only in the morning). The Internet supports the individual consumer power and we are ready to use it (lots of individual cases). Why? Because it is easy and requires few resources.
TREND: MASS assemblies
Mass communication has matured and is the web's characteristics with them. From being one-way to be multi-way, technology provides us new opportunities to meet in a new level. The media has been foretold to save us away inside the home, leads us then to get out more. Why? Because social media primarily about other people. Life Streaming is becoming clearer, more widespread and open for questions to rethink privacy and control.
One of the technology which, r who has helped in developing the mobile phone and it will continue to be a bridge builder between being online and offline.
There will be more spontaneous, temporary meetings between strangers, groups or even a lot of common interests, hobbies, political preferences, a common good cause, and protests. And these mass gatherings will attract public attention. Another element that democratizing power.
TREND: MATURE materialism
The trend has been dubbed in English 'maturalisme'. Our lives are permeated by material things. But as people in a mature consumer society we no longer tolerate being treated like we were last decade uninformed, easily provoked, inexperienced consumers who opt for the golden middle.
The trend supports the conversation between consumer and company. Education of the consumer to maximize the yield of the product is a key to bond. Easiest and most difficult is it enough to create a platform for consumers to be able to help each other.
But it is clear that to overcome the mature consumer, so companies must be transparent and open, as the consumer himself.
TREND: ONLINE PROFILE MINING
Actually, the term in English MYning from the idea of a 'me'. The super exciting here are issues related to ownership and profit on my online profile.
As consumers, we would like to publish our interest in buying. But who makes the mainstream for businesses to offer us exactly what we have said we are interested in?
The personal online profile has a value. It can be emotional in comparison with its own private surroundings and in relation to financial companies. There will be raised interesting questions in the next few years about the protection of profiles, data storage, legal handling in connection with the accident and death.
TREND: (f) Premium
Luxury is what you want it to be.
And thus the word 'fluksus', that is to be in motion. First, I define what I think is luxury. After claiming my authority to declare this. And finally I frames the right audience and get expressions back to it's true: It's bloody luxury!
It's about the uniqueness rather than the biggest and most expensive. Exclusivity may be the code word. It may be a limited location (which is outside the e-shop shall boundlessness). And it must be like to be transitory, so there is a time constraint, which increases the value of luxury. Time is not something you and I have plenty of that today?
TREND: INCORPORATED CHARITY
With the incorporated charity, I believe that a donation from the company is activated by the consumer's action with the company. Today companies create a social profile (Corporate Social Responsibility) to support a particular good cause - and the value must be added to the product (economic as well as image).
In the future we also expect that the consumer must choose what company to donate to. Social Vibe is an example. But when we're through phases and all companies offer donations, so the difference will lie in the value and identity that is in the individual donation. And who makes the easiest and most meaningful to the consumer in that situation the consumer is when the product or service acquired.
Sources and further reading: http://www.trendwatching.com/
